THE WHAT? Prima has announced that it is the first hemp CBD brand to become Environmental Working Group (EWG) Verified.
THE DETAILS EWG’s rigorous independent verification process is the gold standard for clean beauty brands and its extension into the relatively new CBD category marks a significant milestone, validating the wellness brand’s claim to be champion product safety.
“As active stewards and vocal champions of the highest quality standards in product safety, purity and sustainability throughout our careers, we are incredibly proud that Prima is the first brand in the hemp CBD industry to have products “EWG Verified,” said Laurel Angelica Myers, Co-Founder and Chief Operating Officer of Prima.
THE WHY? Christopher Gavigan, Founder and CEO of Prima, explained, “In a new and unregulated industry, EWG’s mark is critical in helping vulnerable consumers easily identify products that are non-toxic and healthier. This validation and verification furthers Prima’s industry-defining commitment to clean, science-driven, credible and transparent business practices, setting the bar even higher for the CBD industry at large.”