FARGO — Financial fitness is good for your health.
That’s the notion behind the financial literacy tool known as Enrich, which Blue Cross Blue Shield of North Dakota added for its members July 1.
The platform offers courses on everything from daily budgets to identity theft protection. Through articles, videos, games and community discussion, “Enrich offers knowledge that can help users steer towards a brighter financial future,” according to a press release.
Enrich is free for BCBSND members with access to the HealthyBlue online wellness center.
The platform offers courses on everything from daily budgets to identity theft protection.
“As we build out member wellness offerings, we consider all the elements of wellness–physical, social, emotional, and financial, among others,” said BCBSND Chief Marketing Officer Pat Bellmore. “We’ve been evaluating financial fitness tools for some time but elevated its priority after seeing the increased financial stress surrounding the COVID-19 pandemic.”
According to a BCBSND reports, even before the pandemic 62% of U.S. adults reported money issues to be a significant source of stress, a third of employees reported being distracted at work because of personal finance issues, and half reported spending more than three hours each week during working hours on personal financial matters.
Given the Eddy Award for Financial Wellness by Pensions & Investments in 2019, Enrich is “packed with educational content and tools for every state of life from student loans and mortgages all the way to retirement funding,” according to press notes.
Beyond financial literacy courses, Enrich also offers mortgage and loan calculators, personalized money plans as well as a dedicated section on dealing with student loan repayment.
Enrich is used by more than 12,000 employers and financial institutions nationwide “to provide holistic financial wellness education and personalized action plans to employees and customers,” according to press notes.