People are being fooled by the wellness business into striving for a life of dumb positivity, self-promotion and narcissism

Life coaches are spreading across the planet like Japanese knotweed. A search on Google throws up 231 million results in 0.67 seconds.

t is a con based on a bonkers but tempting premise: We probably don’t realise it, but we all have an untapped inner-self that is superhuman, an all powerful super ego that is capable of bringing us whatever we want. External circumstances are irrelevant.

Whether you are a binman on the minimum wage who left school at 15, or a single mother with one leg, six children and a prescription drug problem, you can soon have that dream job, that dream figure and a marbled mansion on the Riviera.