Versus Systems Inc teams up with augmented reality studio ePlay Digital Inc to bring in-app rewards technology to trillion-dollar wellness market

Versus said the agreement diversifies its content offerings for rewards partners in video platforms and lifestyle mobile applications

Versus Systems Inc () () is expanding into the trillion-dollar wellness market thanks to a new partnership with award-winning augmented reality studio ePlay Digital Inc () (OTCMKTS:EPYFF).

On Monday, the Los Angeles-based company said it is teaming up with ePlay to bring its proprietary in-app rewards technology to ePlay’s portfolio of health and wellness applications.

Versus said the agreement diversifies its content offerings for rewards partners in video platforms and lifestyle mobile applications.

READ: Versus Systems highlights positive corporate developments so far in 2020

The global wellness market is currently valued at around US$4 trillion, according to the Global Wellness Institute.

“When considering health and wellness platforms, with fitness apps in particular, we are looking at a market size that’s expected to reach approximately $15 billion in the next five years,” Versus president and CFO Craig Finster told shareholders in a statement.

“We examined that growth potential and the opportunities that would bring and realized that scaling our platform into the wellness category is a no-brainer.”

ePlay Digital CEO Trevor Doerksen noted that the partnership was “perfectly timed” as the firm adds augmented reality and 3D fitness capabilities to new and existing products.

“Versus’ rewards system can help to keep these goal-oriented consumers of health and wellness apps even more engaged as they pursue exciting prizes,” Doerksen said.

Versus has developed a proprietary in-app prizing and promotions technology for game publishers and developers.

Contact Angela at [email protected]

Follow her on Twitter @AHarmantas