Brown Girl Jane helps mentor Black women beauty entrepreneurs

In 2019 Malaika Jones, Nia Jones, and Tai Beauchamp founded Brown Girl Jane, a luxury beauty and wellness brand with CBD as its hero ingredient​. The brand’s product portfolio includes a facial serum, a body butter, and a collection of both ingestible and topical oil bends for balance, sleep, intimacy, etc.

And this past June, Brown Girl Jane launched its #BrownGirlSwap pledge. The social media campaign asks beauty consumers to pledge that they will replace 5 or more of the products they use in their beauty or wellness routine with products from brands owned by Black women.  

Unilever partners with Brown Girl Jane to expand #BrownGirlSwap

This week, the brand announced a partnership with Unilever’s Shea Moisture and Vaseline brands to further benefit Black women brand founders.

The team at Brown Girl Jane shared news of partnership on Instagram saying (in part), “we are launching an unprecedented initiative between a Fortune 500 and Indie brand supporting #BlackWomenFounders in beauty and wellness.

“This program will provide a dynamic platform to help amplify Black women-owned businesses, offer them entrepreneurial training and mentorship from industry titans, and, through the support of @SheaMoisture and @Vaseline, receive business grants totaling $250,000!!!”

The initiative is essentially a competition and qualifying brands can find complete rules and a link to enter here​.

Beauty brands big and small are working together to support Black women in business

⁠“It’s important for us to create and partner on opportunities and spaces that encourage the growth of women of color in business,” ​says Cara Sabin, CEO of SheaMoisture, in a statement to Dana Givens, who covered news of the Brown Girl Jane – Unilever partnership for blackenterprise.com​.