The rise of CBD gummies in the UK

CBD is one corner of the health and wellness industry that has seen a meteoric rise in recent years.

Even before Covid this UK legal extract of the cannabis plant found itself on the road to worldwide success, finding popularity with enthusiasts from all backgrounds. This carried on throughout 2020, as many people turned to CBD manufacturers with online delivery options.

CBD comes in many forms, from oils taken under the tongue and topicals applied directly to the skin to capsules intended to be swallowed like a pill. Out of all these options, CBD edibles continue to enjoy an unrivalled prevalence. Coming infused into many different kinds of food, CBD edibles represent a straightforward and discreet option for CBD dosing. Although the range of options for CBD edibles today is vast, the wider market pales in comparison to the rise of CBD gummies in particular.

CBD works by interacting with the human endocannabinoid system, which is a series of naturally occurring receptors found throughout the body. These receptors have a range of uses. CBD works by activating these receptors in a similar way that compounds produced by the body do.

CBD gummies use the same method of release that conventional edibles do: ingestion. When consumed orally CBD passes through the digestive system. This means that it takes longer to release into the bloodstream, resulting in a more gradual impact and what is known as a low bioavailability. This release method is one of the key reasons behind the rise of CBD gummies, as a slower and less intense CBD experience is highly sought after by some.

This goes hand-in-hand with the other major benefit of CBD gummies, their discretion. Whereas the use of a CBD oil is rather noticeable and CBD capsules have a distinct “medicinal” look to them, using CBD gummies is as nonchalant as eating a sweet. To those who would prefer to dose their CBD without raising any questions, CBD gummies are unique.

From a manufacturing perspective CBD gummies have several distinct advantages. The specific recipes used to make CBD gummies are adaptable, easily adjusted for different flavours and concentrations. Once a manufacturer has found an effective gummy recipe, adapting it to produce a far wider range of CBD gummies is relatively straightforward. One example of this principle can be found in Orange County CBD, whose gummy range is broad and varied thanks to a flexible gummy recipe. This is further enhanced when a manufacturer is able to use a vegetarian or vegan gummy recipe, opening the accessibility of their product all the further.

Orange County CBD can be seen as an example of a manufacturer that has taken full advantage of the possibilities that CBD gummies provide.

Their selection of gummies has a huge variety in size, shape and strength. Their shapes range from bears and buttons to rings, worms and bottles, each of which comes in a variety of flavours. Their cherries and strawberries both carry an eminently recognisable taste to match their classic shape. The strength of these gummies varies as well, coming in concentrations that range from as low as 400mg per tub to as high as 4800mg. As broad spectrum edible products Orange County’s gummies are virtually unmatched when it comes to sheer choice.

This effort in developing a wide range using an effective recipe has paid off with Orange County’s gummies winning “Best Edible” at the 2020 Cannavist awards. An approach to selling these gummies as broadly as possible has only helped its reputation, coming in both small and large tubs as well as “grab bags” for those trying gummies the first time. Using what is now their multi-award-winning CBD extract, Orange County CBD is quickly establishing itself as the best option for CBD edible users in the UK.

Though the rise of CBD gummies has been an impactful one, it may soon be coming to an end.

The FSA’s Novel Food License requirement will come into effect on the 1st of April, prohibiting CBD manufacturers from selling their products in the UK without one of these licences. The process to attain them, first announced several years ago, has been noted as particularly long and difficult, needing a large amount of time to complete and having extensive data requirements for the products themselves. These collective costs, often exceeding several tens of thousands of pounds, have been viewed by some in the CBD industry as prohibitive.

Certainly it seems that several smaller manufacturers may have to cease trading from the 1st of April. Orange County CBD has been able to secure its application ahead of this date, submitting separate requests to produce both CBD isolate and CBD distillate. In doing this Orange County CBD has done as much as possible to ensure the continued production of its full range of CBD gummies. Considering the turbulent state predicted to take hold of the CBD market for the next few months, Orange County CBD may soon find itself as the biggest retailer of CBD gummies in the UK.

Interested in trying Orange County CBD gummies for yourself? Visit their website here.

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