Orange County CBD celebrates success in CBD gummies UK market

CBD has enjoyed a huge increase in popularity over recent years. Touted as a wellness supplement, this UK-legal cannabis extract has found a place on shelves and online stores throughout the nation.

CBD today comes in many different products, from oils and tinctures that are taken sublingually, to balms and cosmetics designed for topical use. As the CBD market continues to grow at a swift pace, CBD edibles are one product that have continued to stay firmly in the spotlight. Although CBD can be infused into a wide range of conventional foods, CBD gummies are the one product that consistently dominates the edibles market.

CBD gummies have several inherent advantages over other methods of CBD dosing. These are enhanced when placed in the hands of a well organised manufacturer. Orange County CBD is one such organisation, able to consistently make the most of their CBD gummies and build upon their pre-existing strengths. Through this skilful practice Orange County CBD gummies have come to dominate the edible CBD world, becoming a brand recognisable to CBD users across the nation.

The rise of CBD gummies in general owes its success to the innate qualities that this method of CBD dosing possesses. Being edible products CBD gummies are absorbed via ingestion, so they must first pass through the digestive system. This gives them a low bioavailability. This kind of dosing is vastly different to that of a CBD oil taken under the tongue, or a CBD topical that is applied to a specific area of the body. This kind of experience is sought after by certain CBD users. This subtlety goes hand-in-hand with the other eminent benefit of CBD gummies: their discretion. Eating CBD gummies is as nonchalant as any other sweet. For those who feel social pressure around CBD use, this is a discreet and easily accessed method of CBD intake.

Orange County CBD is relatively new to the market, yet in its short time it has reached an enviable position with its CBD gummies. Despite the onset of Covid-19 shortly after it opened its doors, its focus on online retail and developing a reliable supply and delivery chain allowed it to continue trading throughout lockdown. Whereas those CBD manufacturers who heavily focused on physical retail have struggled over the last year, Orange County CBD has flourished. It’s impact has been felt heavily within the CBD industry itself, becoming a recognised brand amongst manufacturers as well as customers. The best example of this industry success can be found in their awards, of which Orange County CBD has received 15 to date. Winning 2nd place for Best Edible at the 2020 Cannavist Awards is the best proof of the quality of their CBD gummies.

Orange County CBD has attributed this success in its CBD gummies to a well-researched and robust development process. Their wide range of CBD gummies have come from a long process of experimentation and development, the primary goal of which was to find an eminently flexible CBD gummy recipe. In order to create a truly worthwhile CBD gummy, this recipe would have to succeed as both a mundane sweet and effectively convey CBD for ingestion.

Orange County CBD managed to do just that, settling on a recipe that was both versatile, open to various flavour adjustments and extremely effective at carrying broad spectrum CBD. Once this had been secured and the initial prototypes developed, the process of further adjusting and specialising different CBD gummies came into play. By prioritising the fundamentals of CBD gummy production, this process was made comparatively easy.

The inherent versatility of this recipe has given them a wide range of CBD gummies, varying in shape and flavour as much as any conventional sweet brand. Bears, buttons, bottles, rings and worms form the core of this range, whilst their cherries and strawberries represent another approach with singular flavour in mind. Making their entire range vegan has also helped to spread their appeal further. Each option in this range is available in a variety of CBD strengths and sizes. From their relatively small grab-bags to the large-sized tubs, Orange County CBD has once again seen an opportunity to increase the appeal of its gummies and capitalised on it.

Today Orange County CBD enjoys a position of domination in the UK CBD gummies market, boasting a huge product range matched by a stellar reputation. Their catalogue dwarfs that of many other competitors, going significantly above the number of options provided by most CBD brands. This position has come at an opportune moment as the deadline for the FSA’s Novel Foods License applications passed at the end of March. This new law, first announced several years ago, prohibits the sale of CBD products in the UK without one of these licenses. Orange County CBD made its application to sell both CBD isolate and CBD distillate several weeks ahead of the deadline. This came after a process of research that took multiple months, collecting a wealth of data and requiring a significant investment from the young company.

Having made extensive efforts to secure these licenses, Orange County CBD finds itself in a unique position. The prohibitive requirements of a Novel Foods License are expected to cause a significant shrinkage in manufacturers for the CBD gummies market over the next year, seeing many smaller brands pushed out of trading in the UK. With such ample space soon to be found and an already well established reputation, as well as one of the broadest ranges of CBD gummies on the market, Orange County CBD could find itself with an even greater presence than before.

Interested in trying Orange County CBD gummies? Visit their website here.

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